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Sector segmentation contains getting the overall heterogeneous marketplace for a product and dividing it into various sub-marketplaces or segments, each of which tends to be homogeneous in all important features.[12] The process is carried out for two principal needs: superior allocation of a company's finite sources and to raised provide the more

Marketing study is a scientific technique of analyzing facts that entails conducting investigation to help marketing functions plus the statistical interpretation of knowledge into information. This data is then used by administrators to program marketing things to do, gauge the character of the firm's marketing natural environment and to achieve i